Logo Design Process
MY Logo Design Checklist:
Narrative - Memorability - Application - Versatility - Client - Audience - MENarrative
There has to be a reason behind the execution. WE need a reason and a story that helps create the identity for my clients.
Memorability
It needs to be recognized in the future. Logos need to stand the test of time - Staying away from industry trends.
Application
Does it work everywhere? Making sure it works seamlessly across all of the clients materials.
Versatility
Do we have options? Giving options so the identity can work anywhere and everywhere.
Client
Does the client like it? I can have all the opinions in the world... But if the client likes it - I’m happy.
Audience
Will their key demographics like it? If they find the logo visually appealing - they will associate with it.
ME
Do I like it? I want to be proud of my work. If i’m not feeling it - I know it's not right.
